People Spotlight: Introducing Ksenia Kiykova

Posted by Reach Media on 23 February 2021 11:09:19 AM

The Russian guru with a brain for data…

Meet ReachMedia’s Analytics Manager – the force behind targeted marketing campaigns and next-level data analysis. We go geek and get a flavour of why science is such a critical part of a marketing campaign.

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The Power of Profiling Your Data and 3 Easy Steps to Get Started

Posted by Reach Media on 23 February 2021 9:05:29 AM

When it comes to marketing, whether it's through a traditional or digital lens, curating the perfect messaging and targeting your customer with pin point accuracy can be a bit like finding a needle in a haystack.

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Topics: Letterbox Distribution

Top 5 Secrets to Creating an Impactful Letterbox Marketing Campaign

Posted by Karen Martin & Sarah Whitehouse on 27 October 2020 3:01:00 PM

You have a product or service you want to promote and you’re ready to market it to your potential customers - but how do you make sure your advertising lands in the right letterboxes and the messaging and design make an impact, delivering ROI?

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Topics: Letterbox, Letterbox Distribution

People Spotlight: Introducing Sarah Whitehouse

Posted by Reach Media on 27 October 2020 2:08:54 PM

Unicorns by day, Karaoke by night… and the most customer-centred Key Account Lead you’ll meet...

With her love/hate relationship with running making her super-relatable, and her client relationships and desire to see NZ Businesses grow top priority, we bailed up ReachMedia’s Key Account Lead Sarah Whitehouse for a chat about wine and marketing solutions…

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People Spotlight: Introducing Tim Macmillan

Posted by Reach Media on 4 October 2020 8:28:29 PM

He’d never say it, but there are diamonds in businesses masquerading as dry-witted and humble ninjas. We held one of them down and made him tell us his story…

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Topics: Insider

Is it Time to Add an ‘e-Cat’ to Your Marketing Mix?

Posted by Reach Media on 4 October 2020 8:28:13 PM

Nope, it’s not a feline robot… it’s a powerful marketing tool used by some of NZ’s largest brands.

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Topics: Letterbox

Why Traditional and Digital Marketing Packs the Best One-Two Punch

Posted by Tim MacMillan on 30 September 2020 5:35:05 PM

In the past decade, the marketing lens shifted its focus significantly towards digital channels, as companies began to recognise the value and low cost per conversion of digital ads. Audiences moved their attention to smartphones, tablets and computers, lifestyles and purchasing habits of customers changed and traditional marketing, while ever-present, began to take a backseat.

However, what industry leaders are recognising now is the beginning of yet another seismic shift in trends. The great migration of business owners to the digital space has caused a an oversaturation of the market, and customers are inundated with advertisements on their devices. Costs per click have increased, conversion rates have decreased and the everyday audience has become less sensitive to the overwhelming amount of information and offers they’re presented with daily.

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Topics: Insider, Letterbox

The power of letterbox

Posted by Tara Germain on 5 June 2020 1:13:22 PM

Think letterbox advertising is going the way of the dinosaurs?  Think again. Here's why it still delivers powerful results.


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Topics: Letterbox, Letterbox Distribution, Unaddressed Mail

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