ReachMedia Blog

Top 5 Secrets to Creating an Impactful Letterbox Marketing Campaign

Karen Martin & Sarah Whitehouse — Tue, 27 Oct 2020 02:01:00 GMT

You have a product or service you want to promote and you’re ready to market it to your potential customers - but how do you make sure your advertising lands in the right letterboxes and the messaging and design make an impact, delivering ROI?

People Spotlight: Introducing Sarah Whitehouse

Reach Media — Tue, 27 Oct 2020 01:08:54 GMT

Unicorns by day, Karaoke by night… and the most customer-centred Key Account Lead you’ll meet...

With her love/hate relationship with running making her super-relatable, and her client relationships and desire to see NZ Businesses grow top priority, we bailed up ReachMedia’s Key Account Lead Sarah Whitehouse for a chat about wine and marketing solutions…

People Spotlight: Introducing Tim Macmillan

Reach Media — Sun, 04 Oct 2020 07:28:29 GMT

He’d never say it, but there are diamonds in businesses masquerading as dry-witted and humble ninjas. We held one of them down and made him tell us his story…

Is it Time to Add an ‘e-Cat’ to Your Marketing Mix?

Reach Media — Sun, 04 Oct 2020 07:28:13 GMT

Nope, it’s not a feline robot… it’s a powerful marketing tool used by some of NZ’s largest brands.

Why Traditional and Digital Marketing Packs the Best One-Two Punch

tim.macmillan@reachmedia.co.nz (Tim MacMillan) — Wed, 30 Sep 2020 04:35:05 GMT

In the past decade, the marketing lens shifted its focus significantly towards digital channels, as companies began to recognise the value and low cost per conversion of digital ads. Audiences moved their attention to smartphones, tablets and computers, lifestyles and purchasing habits of customers changed and traditional marketing, while ever-present, began to take a backseat.

However, what industry leaders are recognising now is the beginning of yet another seismic shift in trends. The great migration of business owners to the digital space has caused a an oversaturation of the market, and customers are inundated with advertisements on their devices. Costs per click have increased, conversion rates have decreased and the everyday audience has become less sensitive to the overwhelming amount of information and offers they’re presented with daily.

The power of letterbox

Tara Germain — Fri, 05 Jun 2020 01:13:22 GMT