How the new ‘it’ product in digital marketing helps sniff out your perfect customers leveraging the same data smarts used in the letterbox industry.
Before there was targeted marketing, there was Jordan Belfort. Wolf of Wall Street, stockbroker, multi-millionaire. Yes, he’s also a convicted felon and scammer, but the guy knows how to sell.
In a scene in the movie about his life, The Wolf of Wall Street, Leonardo DiCaprio’s Belfort asks a room full of salespeople to sell him a pen.