Multi-channel, omni-channel, call it what you will, but running your marketing program across a range of channels is not a new idea. The marketing 'greats' have done it for ages, knowing that on average it will take around 6 ‘touch-points’ or marketing interactions, to convince the right person that they should buy your stuff.
- 30% higher lifetime customer values are attributed to consumers shopping across multiple channels1
- 89% of customers are retained by companies with omni-channel engagement strategies2
“….it increases your reach to potential customers with a consistent brand message, it orchestrates a plethora of customer choices, making it easier for them to purchase when, how, and where they want.”3