The Right Marketing Mix

Get smart with your letterbox.

Digital advertising is powerful. But your customers' purchase journey covers both offline & online marketing channels.

With the letterbox heralded as a critical communication channel - align your digital efforts with a targeted letterbox campaign - and respect your ideal customer journey.

Now that's a winning marketing mix!

And getting your marketing mix right is critical to promoting your business in a sustainable and effective way.

And just because it’s not digital doesn’t mean it doesn’t have to be smart.

Use our quote tool to create a custom campaign and get a quote.

Then take it to the next level with a demo of our 'Sputnik' platform that layers in the data smarts to target by all sorts of demographic factors to dial in your ideal customer. Reduce wastage with ReachMedia's advanced targeting and reporting to ensure maximum ROI for your letterbox campaigns.

The letterbox has been a lifeline for many people during lockdown - we’ve come to depend on it as a connection to the outside world...

So why not capitalise on that connection with a targeted letterbox campaign for your business?

The winners in the new normal will be those who get into the hands and homes of their customers, gain their undivided attention, and do it first.

Use our awesome new tool to build your own quote. Do it now and see what a smart targeted letterbox campaign would look like for your business.

Plus - book a campaign now and you’ll be in to win a Mobile Advertising Campaign worth $5,000.

Forbes: "Studies have shown that direct mail advertising, which can provide greater short-term sales growth, increases during a recession."

It’s been proven again and again that continuing to market through the tough times means you come out on top on the other side.

As Forbes says:

When A Recession Comes, Don't Stop Advertising
There have been a number of studies going back nearly one century that point out the advantages of maintaining or even increasing ad budgets during a weaker economy. Those advertisers that maintained or grew their ad spending increased sales and market share during the recession and afterwards.As a popular adage says, “When times are good you should advertise. When times are bad you must advertise.”There are several reasons to advertise during a slowdown.

The “noise level” in a brand’s product category can drop when competitors cut back on their ad spend. It also allows for advertisers to re-position a brand or introduce a new product.

Brands can project to consumers the image of corporate stability during challenging times.
The cost of advertising drops during recessions. The lower rates create a “buyer’s market” for brands.

Studies have shown that direct mail advertising, which can provide greater short-term sales growth, increases during a recession.

When marketers cut back on their ad spending, the brand loses its “share of mind” with consumers, with the potential of losing current – and possibly future – sales. An increase in “share of voice” typically leads to in an increase in “share of market.” An increase in market share results, with an increase in profits.

There are a number of examples of brands that benefitted by maintaining their ad budgets during economic downturns.

But being smart about how to spend your marketing dollars is critical. And being smart means you need to know your message is reaching the right people.

Letterbox campaigns do exactly that - it gets directly into people’s letterboxes, hands and homes. :ayer on our next-level data smarts and you can get into the mailboxes of your ideal customer based on all kinds of demographics.

We've delivered over 19,000 letterbox campaigns to over 1.4 million homes across New Zealand, and we've worked with over 2,500 customers. So we know what gets results.

Start seeing what’s possible now by building your own campaign and quote using our Sputnik quote tool.

The smart letterbox? Why it's a critical part of your marketing mix.

Get smart with your letterbox.

See how many flyers you need

See your potential audience

Let us do the data science...

The smartest marketers and the biggest retailers use letterbox marketing as a key part of their strategy because:

55%

higher engagement rates with flyer marketing than with email marketing

6/10

readers will buy from a flyer this week

55%

will keep their flyers

Forbes: "Studies have shown that direct mail advertising, which can provide greater short-term sales growth, increases during a recession."

Tips to running a successful smart letterbox campaign

Stand out & be the business they choose

Be smart about who you offer it to…

Make your letterbox marketing smarter.

ReachMedia Letterbox Campaigns are Trusted by

Don’t hesitate to reach out!

If you'd rather have one of our experts take you through the campaign builder, and see the added data smarts we can use to target your campaign, complete the form here.

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